German automaker Audi has unleashed its latest campaign for the RS e-tron GT, showcasing its cutting-edge features and reminding drivers that they can have it all. This time, Audi has teamed up with none other than the talented and Oscar-nominated actress, Janelle Monáe, who serves as the brand ambassador for this exhilarating project.
In a captivating short film, Janelle Monáe takes center stage, embodying Audi’s spirit of relentless pursuit and refusal to settle for anything less than extraordinary. The ad seamlessly weaves a clear and impactful message with stunning visuals of the e-tron, all while showcasing Janelle Monáe’s immense talent and charm. According to David Undercoffler, editor in chief at Autolist.com, the collaboration between Audi and Janelle Monáe makes perfect sense, given her multifaceted artistry, acting skills, and her ability to connect with a wide audience.
Audi, along with other legacy automakers, is on a mission to dispel the misconceptions and reservations surrounding electric vehicles. Many people still believe that switching to electric means compromising on performance or convenience. However, the current wave of messaging from brands like Audi emphasizes that you can indeed have your cake and eat it too, especially for first-time electric vehicle shoppers.
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Janelle Monáe’s Multifaceted Artistry
Divulging the campaign’s central theme, Janelle Monáe takes viewers on a thought-provoking journey. The short film opens with her adjusting a metronome, breaking into song, and playfully laughing at herself. Her charismatic presence immediately captures our attention. As she stands by the window, she starts a series of questions, setting the stage for a unique and engaging experience.
The questions posed by Janelle Monáe reflect the choices we frequently face in life. Reason or fun? Daring or thoughtful? The questions continue as she drives through bustling streets, passing buildings and streetlights. The shots cleverly intertwine with close-ups of the Audi steering wheel and the metronome, creating a visually captivating narrative. Janelle Monáe’s voiceover challenges herself and viewers to envision their preferences when faced with an enticing duality. Eventually, she parks her Audi in a spacious lot, ready to reveal the brand’s promise.
Progress, without Compromise
As Janelle Monáe steps out of her vehicle, she assures us that Audi represents progress without the need to sacrifice one good thing for another. The moment encapsulates Audi’s core value of continuous advancement. With this campaign, Audi wants drivers to know that they don’t have to make choices between different desires. They can have it all.
“Progress is not either/or,” Janelle Monáe asserts. “Progress is everything.”
Electric Revolution
Audi is just one of several automakers at the vanguard of the electric revolution, showcasing their commitment to sustainable mobility. Earlier this month, Audi released an updated version of its EV&me app, designed to assist customers in transitioning to fully electric or plug-in hybrid vehicles. This user-friendly app provides essential performance data, charging times, and running costs, enabling Audi customers to make informed decisions.
Meanwhile, U.S. automaker Lincoln recently announced its plans to introduce its first fully electric vehicle in 2022, as part of its centennial celebrations. With an ambitious goal of having a fully electric lineup by 2030, Lincoln is following the footsteps of Audi and other forward-thinking automakers.
Audi’s unwavering dedication and inviting approach further exemplify what sets their electric vehicles apart. Julie Blackley, communications manager at iSeeCars, highlights that the Audi RS e-tron GT seamlessly combines the best of both worlds. As the top high-performance trim, the RS models are essentially road versions of Audi’s racing cars, striking a perfect balance between the thrill of a sports car and the benefits of an electric vehicle.
In conclusion, Audi’s collaboration with Janelle Monáe brings a fresh and captivating energy to the RS e-tron GT campaign. By highlighting their commitment to progress without compromise, Audi encourages drivers to embrace the future of electric mobility, where performance, sustainability, and pure enjoyment converge. So, why settle for one when you can have it all? Join Audi and Janelle Monáe on this exhilarating journey towards a new era of automotive excellence.
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