Why Are My Instagram Insights Not Working?

Social media platforms nowadays offer incredible engagement and reach. Many businesses and individual content creators are using these platforms to build their audience. Instagram provides valuable insights into the performance of your content, including posts, stories, and more. These insights can be found in the “Insights” section of your profile.

Keeping track of these insights is crucial as it helps you understand which content types work well for you. However, you might be facing the issue of Instagram insights not showing up in your account. If that’s the case, don’t worry! We will explore the reasons behind this problem and provide solutions to fix it.

Why Are Instagram Insights Not Showing?

You might be wondering why insights are not appearing on your Instagram account. One possible reason is that you have a personal account. Instagram, since 2022, only allows insights access to professional accounts, which include creator and business accounts. In the past, if your profile had enough engagement, likes, and followers, you could see insights. However, this is no longer possible, and you will need to switch to a professional account (creator or business account) to access this amazing feature. So, if you aren’t seeing the insights, it may be because you have a personal account. Switching to a professional account would be the best solution for you. Don’t worry; we will guide you through the process so you won’t have to worry about the details of switching your account.

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Methods to Fix Instagram Insights Not Showing

Having access to insights about your Instagram posts is a fantastic way to stay ahead of the curve. However, it’s important to note that insights are not accessible on individual accounts. Additionally, there may be other reasons why the Instagram insights option is not working. You might have an old version of the app, or there could be a bug within the app. You can try the following methods to fix the issue and start using insights on your Instagram account.

1. Switch to a Professional Account

If you currently have a personal account, consider switching to a professional account (business or creator account). By doing so, you’ll be able to access the Instagram insights option. To make the switch, follow these steps:

  1. Go to the profile page on your Instagram account.
  2. Tap on the three-bar button in the top right and select “Settings.”
  3. Scroll down and tap on “Account.”
  4. Locate the option “Switch to Professional Account” and tap on it.
  5. Follow the instructions and choose the appropriate category type for your account.
  6. Once you’ve completed the configuration process, you will have a professional Instagram account.
  7. To access insights within your account, go to the profile page, tap on the three-bar button in the top right, and select “Insights.”
  8. This will open an insights dashboard where you can delve deeper into the engagement of your content on Instagram.
  9. Keep in mind that data is only available for the last 90 days, and you can select the desired date range to view the data.
    Stay ahead of the competition by leveraging this amazing Instagram feature.
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2. View Insights from Facebook Page

Another method to access insights for your connected Instagram account is by visiting your Facebook page. Facebook allows you to link your Instagram account with your Facebook page, enabling you to manage both platforms from one place. This feature is especially helpful if you have a large audience on both platforms. However, please note that this feature is only available if you have linked your Facebook page to your Instagram account. To see insights within the Facebook page:

  1. Go to the desired section on Facebook.
  2. Navigate to “Page Settings.”
  3. Scroll down, and on the right side, you will see an option labeled “Instagram.”
  4. If your account is linked, you can view all the insights within Facebook without having to visit Instagram.
  5. This is one of the best ways to access data if you are experiencing any issues within the app.

3. Install the Latest Version of Instagram

If the insights option is not working, one reason could be that you are using an older version of the Instagram app. To update the app, follow these steps:

  1. Go to the Play Store on your mobile phone.
  2. Search for “Instagram” and select the app.
  3. Click on the “Update” button.
  4. In some cases, you can also try uninstalling the app from your phone and reinstalling it. This may remove any bugs causing the problem.
    By updating the app, you should hopefully resolve the issue.

Why Are Instagram Story Insights Not Showing Up?

Sometimes, there may be a glitch in the app that prevents you from seeing Instagram story insights. In such cases, you can try reinstalling or refreshing the app. Additionally, it’s worth waiting for some time and checking again, as there could be an issue on the Instagram server’s side causing the problem. If you are looking to access insights data related to stories, you can easily do so by visiting the story section under the insights menu.

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How Can I See Instagram Insights on Desktop?

If you want to view Instagram insights on your desktop, follow these steps:

  1. Log in to your Instagram account on the desktop.
  2. Choose the post for which you want to see insights.
  3. Select the post and click on the insights option in the top right corner.
    Please note that these insights are limited on the desktop version. For a more detailed insights menu with additional options, it is recommended to use the mobile app.


Instagram removed access to insights from personal accounts in 2022. To have access to this feature, you will need to switch from a personal account to a professional account. If you have already made the switch and are still unable to see the insights option, try the methods mentioned above. In case you encounter any further issues, don’t hesitate to reach out to Instagram support for assistance.

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