Table of Contents
The Issue of Zero Views on TikTok
There are various reasons why your TikTok videos may be receiving zero views. It could be due to your previous videos not gaining much traction or because you have violated certain guidelines set by the platform.
The Importance of Completion Rate on TikTok
TikTok primarily uses completion rate and watch time to determine the quality of a video. They want to know how many people watch your video from start to finish and the duration of their viewing time.
- The number of viewers who watch the video in its entirety
- The total watch time
If your video fails to engage viewers during the testing phase, it will stop appearing to new users.
To ensure high completion rates, consider incorporating the following strategies:
- Create videos that include an interesting element at the end, drawing viewers to watch till the end.
- Develop narratives that captivate the audience.
- Experiment with looped videos that have identical beginnings and endings.
It’s worth noting that completion rates can exceed 100% if viewers watch your video multiple times, which can be achieved through looped videos. This method can significantly increase your completion rate percentage.
Tips for Increasing Engagement on TikTok Videos
In addition to completion rate, TikTok also measures the engagement a video receives, which includes likes, comments, and followers. Videos that perform well in terms of engagement are more likely to be shown to a wider audience.
Here are some ways to encourage sharing, commenting, and liking on your TikTok videos:
- Infuse humor into your videos to incite engagement.
- Encourage comments by intentionally making spelling errors or other mistakes (if you are open to receiving criticism).
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Considerations for New TikTok Accounts
As TikTok aims to distinguish real users from fake accounts, new accounts are treated with caution. To establish trust and credibility, it is essential to use the app as a regular user before posting your first video.
Here are some steps to take when starting a new TikTok account:
- Watch several videos.
- Like content from other users.
- Add information to your bio.
Avoid creating an account and immediately posting a video. Once your video receives more than 10 to 50 views, you will surpass the initial stage where account visibility is limited.
Starting from scratch is less challenging on TikTok, as the platform encourages new users to create videos.
The Importance of Choosing a Niche on TikTok
If you have high engagement and viewing time in a specific niche, such as cat videos, posting videos unrelated to that niche will not provide any extra benefits. Each video is evaluated independently, and its performance is compared to other videos in the same genre. So, even if you have an account with numerous views, switching to a different niche will not guarantee increased visibility.
When creating a new account in the United States, you must select an interest from the following categories:
- Animals
- Comedy
- Travel
- Food
- Sports
- Beauty & Style
- Art
- Gaming
- Science & Education
- Dance
- DIY
Targeting these niche categories with your content will make it easier for TikTok’s algorithm to find users who would be interested in and watch your entire video.
Tips: Stick to one niche per account.
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The Impact of Your First Five Videos
Your first five videos play a crucial role in determining the impressions your account will receive on TikTok. If these videos do not perform well according to the algorithm, TikTok will limit your account’s visibility.
Try creating a new account if your impressions suddenly drop after having a relatively high number of impressions.
If switching accounts doesn’t resolve the issue and you suspect that your phone’s IMEI number may be connected to the problem, you can try creating an account using a different phone.
Avoid Inappropriate Content
While it goes without saying that explicit content, violence, and similar material will result in being banned or shadowbanned, there are other forms of content to be cautious about on TikTok. Given that TikTok is owned by a Chinese company, the platform may have stricter guidelines regarding the type of content they allow and prefer. Even relatively harmless content can restrict your video’s views. Therefore, it is advisable to avoid:
- Political content
- Profanity
To ensure your videos align with TikTok’s standards, observe the content that goes viral and appears on the “For You” page. Such content will give you a clear idea of what TikTok approves.
Guidelines for Using TikTok with One Phone and One Account
Most users typically have one TikTok account associated with their phone. To play it safe:
Stick to one phone, one account.
Although having multiple accounts is possible, bear in mind that any issues or penalties with one account can affect the others connected to the same phone.
Use VPN with Caution
Gaining visibility for your videos in countries other than your own can be challenging on TikTok. We conducted a test by using TikTok with and without a VPN, which resulted in a significant drop in views—from 20,000 to zero. To have your videos shown in another country on TikTok, you should:
- Create a new account
- Remove your SIM card
- Use a VPN
Utilizing a VPN can be advantageous, especially for businesses and those seeking to identify emerging trends. The United States is usually the first to embrace a new trend, which subsequently spreads worldwide. By being the first to create a video on a trending topic in your country, you can increase its chances of becoming the definitive video for that trend.
For more in-depth information on how TikTok’s algorithm works and how videos go viral, refer to this link.
If you want to learn more about boosting your views and followers, check out our post on gaining followers.
Conclusion
To summarize:
- Watch some videos and add information to your bio before posting your first video.
- New accounts have an advantage in terms of impressions.
- Focus on increasing completion rates.
- Engage your audience to improve overall engagement.
- Stick to one niche per account.
- Avoid posting inappropriate content.
- Use one account per phone.
- Exercise caution when using VPN.
- If all else fails, consider using another phone.
If you still experience a lack of views, it may be due to the content you are posting. Observe what others are doing and try creating something similar. Explore trending topics and hashtags. With persistence, you’ll eventually achieve success on TikTok!
