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Meet Dana Loesch, the Face of SuperBeets
A Fresh Look at SuperBeets and Its Spokesperson
If you’ve been wondering about the woman in the SuperBeets commercial, her name is Dana Loesch. You might recognize her as the spokesperson for the National Rifle Association, particularly from her appearance on CNN’s town hall discussion with survivors of the Parkland, Florida mass shooting at Marjory Stoneman Douglas High School. But did you know that she’s also the face of SuperBeets, a beet juice supplement?
SuperBeets commercials featuring Dana Loesch have been around since 2015 and were even discussed on John Oliver’s Last Week Tonight. Interestingly, you won’t find her face or endorsement on SuperBeet’s website, YouTube page, or other social media platforms.
Dana Loesch’s SuperBeets Experience
In the SuperBeets commercial, you can catch Dana Loesch jogging on a sidewalk, talking about a superfood that she incorporates into her daily routine. She confesses that SuperBeets is her go-to pre-workout and non-jittery pick-me-up. According to her, just one teaspoon of this supplement provides the benefit of three whole beets.
SuperBeets claims to be a rich source of nitric oxide, which supposedly helps support cardiovascular health, blood pressure, circulation, brain health, energy levels, and more. However, it’s important to note that the Food and Drug Administration has not evaluated these claims. Consumer Health Digest also mentions that there is no independent clinical test verifying that SuperBeets genuinely offers health benefits.
A Divided Response
As expected, Dana Loesch’s involvement with SuperBeets has sparked both support and criticism. Some people have called for SuperBeets to sever ties with her, citing other brands like Dick’s Sporting Goods and Hertz that have distanced themselves from the NRA. Comedian Kathy Griffin even publicly criticized Loesch on Twitter for promoting the product.
The SuperBeets Controversy Unveiled
Interestingly, when Mic reached out to SuperBeets’ customer service line and mentioned Dana Loesch, their representative seemed unsure and asked if the call was a complaint about her. This suggests that some customers have called to complain.
Upon further discussion with a SuperBeets corporate representative, Mic was informed that they were unable to address media inquiries but promised to forward the information to the appropriate person.
In response to the controversy, Behrman Communications, the public relations company representing SuperBeets, stated that the opinions and affiliations of brand partners are independent and do not reflect the company’s stance. They also added that Dana Loesch is not a spokesperson; rather, she is one of the many TV hosts for the brand. Furthermore, SuperBeets has never advertised on any NRA media platforms.
Not an Uncommon Trend
Believe it or not, other prominent media figures have also endorsed dietary supplements. Alex Jones, a conservative conspiracy theorist, has his own line of Infowars Life Dietary supplements. Additionally, members of the Kardashian family have been promoting SugarBearHair gummy vitamins for quite some time.
To learn more about SuperBeets and its spokesperson Dana Loesch, visit 5 WS and explore their comprehensive articles.
Last updated on March 7, 2018, at 5:52 p.m.