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The Fastest Ever Super Duty Orders
Everyone is well aware that Ford Motor Co. is a leading manufacturer and seller of trucks. It’s like McDonald’s and their burgers or Apple and their iPhones. Therefore, it’s no surprise that when the order banks for the 2023 Super Duty opened on October 27, even Ford took notice. According to October sales data, a remarkable total of 52,518 new orders were placed in just five days. This equates to an average of over 10,000 trucks ordered per day. It’s important to note that these are not mere reservations; they are actual orders placed through Ford car dealerships by customers who have made the decision to purchase the vehicle. Although these orders are not officially counted as sales until the trucks are delivered, Ford’s factory is fully prepared to manufacture all of these orders.
These initial 2023 Super Duty orders have set a new record for speed, according to Ford spokesman Said Deep. Unlike the Mach-E and F-150 Lightning pickup, buyers had to place their orders through dealerships rather than directly online.
A Highly Customizable Pickup Truck
The price of the Super Duty pickup truck starts at $43,970, with an additional $1,795 in destination fees. However, the price often surpasses $90,000, depending on the buyer’s chosen amenities. Customization options include selecting the type of engine, wheels, tires, interior material (cloth or leather), display screen size, and even the availability of massaging seats.
The Super Duty’s Financial Significance
While all F-Series trucks are crucial to Ford, the Super Duty stands out as a major money-maker. Erich Merkle, Ford U.S. sales analyst, describes it as the “big dog.” Its success demonstrates the continued demand for vehicles, especially trucks, despite economic challenges.
The Previous Order Bank and Continuing Success
The previous order bank for the 2022 Super Duty closed in April. Since then, dealerships have been maintaining waitlists for interested customers. The latest sales data from Ford indicates that things are going well. According to Deep, “There’s a lot of pent-up demand for our trucks, especially Super Duty.”
Real Customer Experiences
Tyler Lee, a building contractor based in St. Augustine, Florida, is a dedicated fan of the Super Duty. He has consistently relied on these trucks to handle even the toughest jobs. Lee has never encountered any significant issues with the more than 20 Super Dutys he has owned. In contrast, he has experienced multiple problems with other truck brands. His confidence in the Super Duty led him to order a 2023 model without hesitation.
Closing Soon: Limited Production Edition
Bozard Ford Lincoln’s Vice President and General Manager, Jeff King, highlights the limited availability of the Super Duty this year. King himself has ordered one to meet his specific needs, which include pulling a 19,000-pound RV. He emphasizes that there is simply no alternative for those requiring substantial towing capacity. Contractors, boat or trailer owners, and individuals working in agriculture all rely on the Super Duty for its unparalleled capabilities.
Ford’s Commitment to Both Electric and Gasoline-Powered Trucks
While Ford recognizes the strong demand for all-electric trucks and SUVs, they have no immediate plans to introduce an electric version of the Super Duty. The F-150 Lightning has been making waves, but Ford’s commitment to gasoline-powered trucks remains unwavering. The company aims to remain competitive in both realms.
Testimony from Industry Experts
Karl Brauer, executive analyst for iseecars.com, praises Ford’s ability to supply a highly capable, all-new heavy-duty pickup truck to a marketplace that clearly still craves them.
With production sites in Kentucky and Ohio, Ford relies on the expertise of UAW members to build their Super Duty trucks. These trucks are not only for personal use but also serve as the base for fleet vehicles such as ambulances and trash trucks.
To summarize, the arrival of the 2023 Ford Super Duty has generated tremendous excitement and demand. With its unparalleled capabilities, extensive customization options, and strong financial performance, the Super Duty continues to be the go-to truck for individuals in a wide range of industries.
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